​When it comes to a large project, visual communication is not just design, it is the carrier of the brand’s vision. We started working with the first and largest shopping center in Batumi, Grand Mall, with this very principle in mind. Grand Mall is more than just a shopping space, it is the epicenter of a new urban life, where shopping, entertainment and relaxation come together. Our task was to convey this energy and scale in a visual language, both through content created for digital channels and large-scale street billboards that thousands of people meet every day. Every element: from the color palette to the typography, was purposefully selected to highlight the brand’s style. The visual concept reflected both the aesthetics of the architecture, the feeling of comfort and diversity that this place offers to the customer. We believe that a properly created visual, along with impressions, arouses the desire to become a part of this space. It is with this approach that we create content that makes Grand Mall one of the main shopping and entertainment hubs.